BUS336 Optimization Methods in Business Analytics

Management Science is an approach to management decision-making that makes extensive use of quantitative methods. This course aims to introduce students to the application of quantitative techniques to problems where models capture problem structure and use it to help optimise the decision outcome. The most central methods are linear programming including graphical representations, sensitivity analysis, different classes of network models, integer/binary programming, non-linear programming and goal programming. A combination of computer sessions and example classes demonstrate how advances in computing power have made these techniques more accessible to managers and how the techniques can be applied to a range of different situations. These broad aims map to a number of explicit learning outcomes presented below.